SEO WebSite Audit is the most undervalued topic in the SEO aspect till now, but in the recent time website SEO audit has been elevated suddenly due to high online businesses demands and competition. An SEO audit for a site is the standard procedure that is performed exclusively for marketing goals and much different from traditional marketing audits.
It is a complete analysis of the factors that affects websites visibility in SERP results.
Goal to perform website audit practice:
A properly and effective SEO audit results in the better insights into your websites, traffic and specific pages. Simply, it is the great method to enhance and improve your performance, allowing your visibility and rank effectively in SERPS.
Here are the twelve ways to conduct SEO website audit of your website:
- Competitive website audit
- Technical website audit
- SEO link audit
- Lead conversion optimisation audits.
- Social media audit.
- Pixel tag audit
- Specific product markup
- E-commerce shopping cart audit.
- Technical website audit.
- Ux design and website content audit.
- Regularly scheduled and follow up website audit
- Schema markup structured data audits
13 factors that should be taken seriously for a effective SEO website audit:
Before you move on something here, you need to determine your strategies and SEO audit don’t have the limitations in this practice to enhance the things.
Just don’t be a ranking seeker! You have to step systematically in conducting the website SEO audit that will delight you with good SEO reports later on.
1. Start with uplifting the technical SEO first: It includes checkings and different facts like:
Findability checks: This refers to to the point that how easily your website information could be find by both the search engine and the user, how accessible is your content to external bots and internal user. Examples- sitemaps, xml sitemaps.
Architectural checks: This check is for the the set up of your websites. This ensures the ranking of your website in the search engine. Example- breadcrumbs, footer analysis, site depth check.
Analysis of URL: This checking process is used for your websites for proper url optimisation. It could be done by using Frog SEO Spider.Example- url friendliness, absolute vs relative url.
Checks for on-page SEO: one of the important section that covers the entire analysis of the web pages to reveal the websites issues. Example- missing meta descriptions, duplicate ,eta descriptions, title length tags, missing titles, image sizes, image locations many more.
Equity test for SEO: Equity of SEO represents the ability of the websites and its well distribution across the pages. Examples- 302 redirects, check for redirect chains, check for broken redirects.
Google search console audit: Formerly known as google web master tool serve as a core part of your on page SEO audit.
It covers google analytics linked to google webmaster, manual actions, internal links, page not found errors, site links, site map indexations, check pages indexed, pages blocked by robots.txt.
Issues of links: This part covers how to rectify the potential issues related to your websites link.Example- anchor text links, broken links, use of no follow links, malicious links.
Social media analysis: This check up is for the set of website with social media platforms.Example- google my business account, twitter card snippet, open graph snippet.
Your technical SEO for the site audit strongly rely on all of the above mentioned factors.
2 .You must ensure panda and penguin checks: These 2 are the algorithms of the google to serve the higher quality websites in the search engine
Panda basically targets and analysis on the banners and content, while penguin analyse the organic links or inorganic links on your website.
Here you could apply this checking during website audit by just looking on the screen and ensuring that you don’t hold many of banners on .
You should have a good balance of content and banners. Make sure your content is not covered by banners, this could be a negative factor for your website audit.
Here, you can use SEO audit tools like majestic penguin tool performing Penguin check.
3.Creating good meta descriptions: Yes it value a lot. A simple catchy, short description with detailed matter always should be used to grab more eyeballs to your site from Search engine.
Carry out with unique descriptions for different pages.
4.Canonical tags url: These are the tags used by search engine to know the source of any page. Check and find if any of the canonical tags is missing or not matching up with the regular url of your pages.
5.Improving your page titles: page titles should be shaped in on a specific topic and enclosed with some kind of branded phrase at the end. Example- a short website punch line or slogan on your websites name.
Always observe and focus on changing and analysing page titles by scanning them in Screaming frog (SEO spider tool and crawler software).
6.Site crawl for identifying the issues: Site crawl is used to find out those pages which are kept in no index category and search engine will not crawl those pages. That means you can miss the opportunity to rank that page and organic traffic too.
7.Improving user experience is must: Good user experience determines a good SEO audit. Therefore of your UX is bad there are sure chances of low rankings in search engines too.
But don’t panic! You could find different methods to enhance your ux by using low hanging fruit tools.
8.Strong use of images and videos: images are a clear indication of your brands mood, product and services too that acts as a force to send your visitors to certain areas of page.
You should always add enough text, images and videos where it is necessary but care fo the good balance between texts and images.
9.Colours: Your colours on your site are one of the most important factor to grab attention of the users. Your website should follow a certain colour scheme, that will facilitates user to pay attention to content not more anything else.
10.Your important information should be above the fold: Always focus on the web pages that users see. Keep your CTA and message above the fold so that user pays much attention there also.
11.Check your DNS settings: Reason to check DNS settings is that bots do not counter any errors while crawling the sites.
You should use the Google Search console to check this settings.
12.Keep your pages mobile friendly: Increasing mobile web users creates a requirement to build your pages mobile friendly.
Use google mobile friendly test to see how effective is your site is designed for the mobile users.
13.Fix your site structure: There should be a strong sense in your site structure for best user experience and it is the major key to site audit. Make sure that your menu should hold all the main pages of the website.
Add a sitemap to explain your site structure. Link your articles that are supported by another pages that target certain keywords.
10 best SEO tools for effective SEO website audit:
Search engine optimisation (SEO) audit tools plays a important role while conducting the website audit that results in a good SEO audit report. Just check out some fantastic tools below:
- Ahrefs site audits
- Screaming frog
- SE ranking Website audit
- Marketing Grader
- Site Analyzer
- My Site auditor
- Google Search Console
- SEO Report card
What is the best time for the SEO audit ??
According to the Gotch SEO services website audit could be done best at 2 time-periods:
1.Beginning of the new projects:
2.Beginning of a new quarter.
This is not the end there are many more tactics for a good site audit. If you are not seeing the traffic and search ranking results you need to run a SEO website audit.
The SEO audit helps and check the unrevealed requirements to be solved on your pages that will boost search engines visibility.