There has been a tremendous growth of OTT services in the last two years. It has created business and technology trials for broadcasters and network distributors. On the technical side, playback quality is critical as much as transmitting VoD. Service providers know the importance of bitrates and how they affect streaming capabilities. As broadcasters align their services with media delivery service partners, they are under pressure to produce dependable HD quality. How can they dish out the goods with competition from several online and linear production lines?

This blog offers an overview to choose the right technical support team. It will help you to expand your commercial OTT services across the globe with cutting edge production values.

Technical Support Reduces Financial Concerns

A commercially viable broadcaster is bound by a commitment to viewers who subscribe for a distinctive media delivery service. They are also quick to express concern if there is bugging problems like delayed live streaming, buffering or ‘freeze moments’ during crucial viewing action. These aberrations are linked to bitrates (explaining that later). But to get the right technical support and content delivery some issues need clarification.

They refer to:

  • Content streaming rights.
  • Ability to show material on different formats.
  • Bandwidth cap or limitations.
  • Financial issues relating to investments in transmission services.
  • Encoding and transcoding videos simultaneously.
  • Collaborations between teams during live streaming without any effect to content quality like blurring of images or scratchy audios.

All the above factors relate to bitrates which affect the playback of content of a live event broadcast.

Value of Bitrate

To keep a quality production standard, it is important to understand how a bitrate affects the streaming. It will enable the team to get the correct media delivery service during prestigious live telecasts. Bitrate refers to a unit of measurement on the computer. Many viewers opt to use the computer/laptop or mobile screen as a matter of convenience or choice, when they are on the move. Bitrate holds the value of ‘0’ and ‘1’. When the content is being downloaded by the viewer the bitrate measurement is in force. Just to elaborate the point:

 1.A listener chooses to download iTunes at 256 kbps.
2.An average FM or radio channel uses 125 kbps.
3.Video is rated at 1080p. It is available at standard frame rate of (24-30) at 5 Mbps.

While a recording is in session, the bitrate provides information to the broadcaster at which rate the screen device is downloading. When the streaming is in process the files are compressed on the device. If the bitrate is high, then more content/data can be stored. It translates into good quality for optimal viewing. When a live program is telecast, the screen time pressurizes the device to record in real-time. A stable internet connection improves the quality and there are no hiccups while the program is on.

Where Technical Excellence Enters?

Subscribers expect good viewing quality. However, they may not know that encoding process is critical to the streaming process. But the broadcaster and the delivery network team have to ensure that technical excellence is maintained in the background. A video requires more bandwidth to reach the end consumer. At 2500 Kbps, it offers the optimum quality in comparison to 1200 Kbps. For example, the best audio quality is available at 160 Kbps when encoding is done at 128 Kbps. A broadcaster who values the commercial subscriber base will ensure that the bitrate quality is the best to have a competitive edge. An unpleasant experience may occur due to bad internet connection from the user’s end. A broadcaster will have to segregate the viewers who have better connections as their viewership will be affected by those who have bad connections. A good balance has to be maintained for the delivery path to reach diverse viewers.

Service providers that offer the best encoders are valued for their technical support. They enable their clients to offer the best media delivery service to viewers. Provision of software-based encoders has the right balance of bitrate measurement for the best audio and visual content. As OTT services are in demand, the broadcasters will have to invest in a sound technical team for the best download speed, handling of the ideal configuration from the server end.

A broadcaster constantly needs to upgrade the production values and technical aspects of the channel to keep the subscribers happy.

If this information interests you, get in touch with the best technical team which can enhance the viewing quality of content for your subscribers.

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